Does it matter?

“What is happening is American wine companies are buying bulk wine in France, Chile, Australia or wherever, shipping it back here and bottling it here under their own brand,” says Lewis Perdue, the author of wineindustryinsight.com.

“People have no idea the wine they are drinking is cheap bulk import,” Perdue says.

Read the full article here

I guess my question is… does it really matter? My philosophy has always been, “Cheap wine is fine, as long as it tastes good.” I’m not partial to where it comes from. If I’m looking for a bargain, and you can get me cheaper wine from France or Chile where macroeconomics have more to do with wine pricing than brand recognition, I’m all for it!

I do care if the wineries are labeling it as coming from somewhere other than where they bought it, but I highly doubt they are since it would probably put them out of business.

What do you think?

P.S. Thanks to Julie Brosterman of @womenwine

for the heads-up on this piece!

Posted on by Arianna Armstrong in Wines from the Grocery Store

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