The Pros & Cons of Buying Wine at Cost Plus World Market

[Editor's note: This post has been updated… at the end of the post]

Many moons ago, in a land far far away (90-ish miles south) I used to only buy wine at Cost Plus World Market. In those days the prices seemed good and you could sum up my wine knowledge/experience with a phrases like these, “1994 Chardonnay is good” and ” I think I like Pinot Grigio.” I was more of a tequila girl in those days and I really went to Cost Plus for those heavenly Belgian Chocolates (note: only heavenly if you like hazelnut and chocolates with creamy centers) and to buy a papasan chair.

Over the years, we've wandered in to the one near us a few times. We've discovered it's a great place to purchase lightweight Christmas gifts that travel cross-continent in our luggage very well. We've also discovered that they have great prices on Veuve Clicquot Yellow Label around the holidays. I'm not sure why, but I added myself to their email list and over the last several months the company has been significantly gearing up the importance of wine in their stores and improving their online presence.

At first the wines scared me. I hadn't heard of 95% of them, the prices were either ordinary or the wines were so cheap I didn't trust them, and the mediocre ratings didn't increase my likelihood of purchasing. But lately… the only thing stopping me from making a CPWM run is the 20-something bottles of wine I already have in the house.

Regardless, here are the pros and cons I've been weighing on the decision to go try wines from Cost Plus World Market.

Pro: Unbelievable prices. I've used a couple of wines that they sell to make assessments about their general prices (specifically in search of the answer to “how good is the deal?”). The aforementioned Veuve at $34.99 a bottle (sale price any time of year, including the holidays) made me sit up and take notice. I've consistently seen that their prices are under $15 for just about everything. Also, they're constantly sending (seemingly) great deals that are even lower than their already-low prices.

Pro: The list of wines is starting to include wine regions I know and like: Today's email caught my attention with a Tempranillo from Ribera del Duero (see my post about the Vina Santurnia Tempranillo) for $6.99 a bottle (normally $9.99). $9.99 is a low price (though not bargain-basement) for a Tempranillo from this region in Spain. $6.99 is a steal and I really want to try it.

Pro: The list of wines is starting to include wines I know and like. After catching my attention in the email, I browsed the website for a bit and was surprised to find these wines which I know and like

Con: The website doesn't publish a LOT of their prices. This is a con for two reasons. It requires me to go to the store to check out their prices, which I'd prefer to do at my computer because I live in a congested area and I'm not a fan of traffic. It's also a con because it makes me think/know they're adjusting prices based on local markets. This drives me batty. Why should I have to pay  more than the wine lover in Encinitas just because I live in Los Angeles? How can I figure out which stores have the best prices? These shouldn't be questions I have to ask.

Con: They're still carrying some skeevy wine labels. There are a couple of classes of wine I'm wary of… Wines with great marketing approaches (“Wine that loves chicken” and “Promisquous” come to mind). In my experience to date, these wines are all ordinary. It's an attempt to sell a large volume of ordinary wine to unsuspecting consumers who might not know (or care) what good wine tastes like. Fine for them, not for me. The other group of wines are anything that's regularly priced under $8. Mostly this is because these wines are almost always produced by the Bronco Wine Company (the esteemed makers of Charles Shaw a.k.a. Two-buck Chuck).

Con (if you don't live in California or near an CPWM): Most of these deals are only available in California. It seems that they're only selling wines (or trying these deals) in some states. I live in California so I have fantastic access to wines and I wouldn't be surprised if the deals are extra special because it's California.

Bottom line: It's gotta be worth a visit if you live near a Cost Plus World Market and you like to find wine values by buying good wines at great prices.

Do you buy wine at Cost Plus World Market? Share your thoughts and leave a comment, please!

Update!

We stopped by World Market the next day (because my curiosity was insatiable) and picked up a six-pack (as I lovingly call them) to take for a test run. We had two shopping goals in mind here… The first was to see if World Market's prices are low and bring great value or just low because they've purchased cheap wine. We also decided to further explore Tempranillos from Spain as it's a region/varietal we've found some great values from in the past. We bought:

  1. Campo Viejo Riserva, $12.99 per bottle – Haven't tried it yet
  2. 2007 Vivir, Vivir Tempranillo from Ribera del Duero, $6.99 per bottle
    This PROBABLY belongs on the “do not drink these wines” list. I was able to finish the bottle despite its finishless grapiness. Definitely will not be purchasing again. Would rather spend a few more dollars and like what I'm drinking.
  3. Bodega Norton Malbec (x2), $7.99 per bottle
    This was a wine I had previously purchased at Costco more than once for $12-15ish per bottle. It's a nice quality Malbec. Not something that jumps out at me in the $12-15ish range, but definitely a good value at $7.99 per bottle.
  4. 2006 Etim Seleccion, $10.99 per bottle
    Robert Parker rated this wine 91. I thought it was okay and the price made it okayer. By now I've started to realize that not all Tempranillos from Ribera del Duero are good. This was an important realization because now I won't just buy blindly when I see one… I'll only do it for 2004 or 2005. Another lesson in why if you're going to use ratings to buy wine, be sure you agree with the ratings system at least some of the time. I personally prefer Wine Spectator's ratings and find them the most accurate for my palette.
  5. Cortijo III Tinto, $7.99 per bottle- Haven't tried it yet
Posted on by Arianna Armstrong in Wines from the Grocery Store

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